Thoughts on Blogging and 2016 Goals

Thoughts on Blogging and 2016 Goals

You may have noticed lately there has been a lack of new content on here. Sure I’ve published those obligatory end of year post and rounded my month up but I’m still yet to blog about being in Rio de Janeiro or my trip to Santiago Chile. I just end up sitting down at the computer saying I’ll write and instead staring at Twitter, Pinterest or Facebook and wonder what it is I should be writing about. My inspiration wavered a few months ago when I took on more than I could handle. I realised I had to prioritise what I needed/had to do and for the first time since I started, blogging fell to the bottom of the pile. I’d bash away at my laptop frantically trying to make a post for those days I’d always published something but the passion I’d once felt wasn’t there. Even I wasn’t proud of what I was publishing but I wasn’t ready to take a break and stop at that point. I was more comfortable doing what I had always done rather than knowing it was time to step back.

Enjoying beach time in Rio

Enjoying beach time in Rio

I scheduled and created content up until my trip to Rio, thinking once I landed here I would have so much time on my hands, I’d be seeing somewhere new and inspiration would hit me. But, it didn’t and honestly for the first time I was okay with that. I let days go by without looking at my blog, thinking about my blog, worrying that I hadn’t written something new. Slowly I became okay with that. I went out in Rio without my camera, without looking for a blog in everything I did. I spent more time offline that online, I was just in the moment, taking it in and enjoying it. I wasn’t frantic with needing to share every detail of my trip on here but I figured maybe that’s because I knew I’d be back here twice more yet. However, then I went to Santiago in Chile and you know what the same thing happened. I wasn’t immediately thinking of how to put this into a blog, I ate food and drank drinks without taking photos. I stood and just took in the view, listen to the sounds, the language, the way the road signs looked. I was there in the moment without taking pictures and without thinking up the words in my head and that was okay. I didn’t mind not sharing every moment with the rest of the world like I should for my brand, to keep people engaged with my blog. I threw out the blogging rule book and explored and went to bed and explored the next day. I mostly stayed offline during that trip.

And you know what, the blogging world didn’t end, my blog didn’t lose it’s traffic because of it and it was good for me.

Exploring Chile

Exploring Chile

So I think the problem with blogging is that everyone wants to be successful and therefore you start following the rules of said successful people. You do things because it is what you need to do to build a brand, to drive traffic. You blog about only the things that matter for your ‘niche’ and you toss aside ideas of posts that aren’t related to travel. You write to be informative, to give people the information they are looking for. You drown your words in pretty pictures that are too perfect even you can’t relate to them. You do this in hope that the image will stand out among the rest on social media and drive more traffic to your site. You do all of this to make your blog the best, the most successful and somewhere along the line you realised you’ve stopped blogging for yourself. 

And it seems I am not the only blogger with these feelings at the moment HannahElle and Char have all written about taking blogging back to basics and getting personal.

When I started this blog I was preparing to take a gap year and travel/work abroad for an entire year. I was doing things every day which produced fresh content and learning from daily mistakes in order to give you guys the best advice. However, these days I don’t travel full time, I don’t live abroad full time and although I take a lot more holidays than your average person, I don’t backpack in the same way I use to. Sure I travel on a budget but I also spend three quarters of the year studying for a full time degree and being stuck in London. The changes to my life since starting this blog make it impossible for The Little Backpacker to be exactly the same as when I started it and I need to let that be okay. I want to write about everyday things I feel inspired to write about.

Goals for Blogging in 2016

 This blog might be called The Little Backpacker and focus on travel but sometimes I might post about other things to. I’ll write what is relevant to me and my life, maybe about books or food or photography or marathon training or teaching. I’ll be more personal, show more of who I am and bring you not just The Little Backpacker brand but the person behind it all. This is my blog and there is no need to only blog about my niche just because it is in the title of my blog. A blog is each persons personal space online and they should be able to write whatever they want, and that is exactly what I plan to do for 2016.

ways I manage my time productively

I’d also love to hear what you guys want me to do… What do you want to be reading on The Little Backpacker this year? What posts do you find most helpful? What mosts do you like reading the most? Should I create more vlogs? Work harder on social media? Let me know in the comments and thank you in advance because any comments will be helpful.

Jodie Signature


  1. 4th January 2016 / 2:58 pm

    Hi Jodie, I’m always amazed at how many you seem to be able to juggle so much and personally I really enjoy reading your posts about other things in your life, such as your studies etc. I think it’s good to have a blog which is personal to you. Keep up the good work!

    • Jodie Louise
      4th January 2016 / 6:42 pm

      Thanks Emily 🙂

  2. 4th January 2016 / 4:18 pm

    I love your style and I will definitely stick around as a reader regardless of how you are sharing your story. 🙂 I think it’s good for bloggers to take a step back and see how they feel about blogging. I’m currently trying to shift more into storytelling because, let’s face it…I’m never going to have the best advice. I’m a new, part time traveler. But I love blogging and connecting so it’s all worth it.

    You rock, Jodie! Happy new year to you. 🙂

    • Jodie Louise
      4th January 2016 / 6:43 pm

      Thank you for your lovely comment Amanda 🙂

  3. 6th January 2016 / 9:13 am

    I’m really excited to see whether this focus on more personal blogging and, hopefully, storytelling turns into a trend. It’s so good for us to take a step back from the blog some time, and I’m looking forward to reading whatever you come up with next. As long as there is SOME South America in there! 😉

    • Jodie Louise
      7th January 2016 / 12:42 pm

      Thanks Jessi. Don’t worry there will definitely be some South America in there!

  4. 7th January 2016 / 12:37 pm

    I love this! And I can see a huge shift in how people are blogging at the moment. But it’s not just the bloggers, it’s the readers too. I did a reader survey at the end of the year and so many people left comments saying they wanted to see more personality, more personal journals and more about my life away from my travels. I think blogging got a bit too serious for a while and now everyone is remembering why we started in the first place!

    I definitely think there’s a balance to be found between being ‘on brand’ and also being a person.

    • Jodie Louise
      7th January 2016 / 12:41 pm

      I totally agree, blogging really did get a bit too serious for a while and it isn’t until you take a step back you can begin to se this. I’m really excited for the changes bloggers are going to be making this year.

  5. 7th January 2016 / 1:09 pm

    I love this post. And I am so pleased you managed to switch off and just travel – I think for so many of us travel bloggers that’s become increasingly difficult to do! Thanks also for the shoutout – I have loved reading posts from more and more bloggers who are deciding to get more personal in 2016, and I can’t wait to read what you’ll be writing over the coming months! xxx

    • Jodie Louise
      7th January 2016 / 1:17 pm

      Thanks Elle. I know I am excited to see everyone move to more personal blogging about not just travel, I think 2016 is going to be a fun year for blogging. xxx

  6. 11th January 2017 / 11:08 pm

    This is such a great post. I’ve been reading your blog for years and love your writing style but there are some blogs out there that I’ve gone off recently because you just can’t hear there voice anymore. Thanks for keeping things based in reality – good luck with the rest of your studying!

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